Logoanimations
The first thing a video says, before anyone speaks. If that move could belong to any brand, it does.
We start from the mark you already have. A sharp logo does not bounce. A soft one does not snap. Then it gets out of the way.
A move that could be anyone
The scale-and-fade is not a signature. It is a default.
Most logo animations are the same three gestures. It scales up. It fades. Maybe a line draws itself because the software made that easy. Put five of them next to each other and you cannot tell which company just started the video.
We look at the mark first. Thick type can stamp. A thin wordmark should not. A symbol made of one stroke can draw on. A symbol made of a solid shape should not pretend to be handwriting. The move comes from the logo, not from a folder of presets.
If the logo is not ready
Animation will not fix a mark that does not work standing still. We will say so. A moving version of a confused logo is a longer confused logo.
How long the intro is allowed to last
Every extra second is a tax on every video you will ever post.
An intro people sit through once feels fine in the edit. The fiftieth time, your own audience is waiting for you to get on with it. Four seconds is often already long. Eight seconds is a trailer for a video they have not agreed to watch.
We keep it short enough that it can live on the open of a short, an ad, and a long video without becoming the thing people skip. If the move needs a long buildup to make sense, the move is wrong.
The same move, everywhere
A brand that introduces itself differently every time is still introducing itself.
The open, the end card, the ad, the story cover. One move, used again, is how the logo stops being a file and starts being a sound people recognize with their eyes. A new animation for every campaign feels creative inside the project and forgettable outside it.
We deliver the move so it can be reused. You should not need a fresh animation every month to put your name on a video. The point of doing it once is that the next fifty videos inherit it.
End cards are part of this
A video that ends on a frozen frame and a URL is a video that forgets to sign its name. The same short move, smaller, at the end, is enough. It does not need a second idea.
A still logo is not a failure. A random one is.
Not every video needs the logo to perform. It needs the logo to be yours.
Sometimes the right choice is the mark, still, for a moment, and gone. That is still a logo animation if the timing and the way it arrives were decided. What fails is a different effect every time because nobody chose one.
If you skip this, every video begins like a stranger's. People can like the content and still not remember who made it. The animation is how the name gets a second of attention it would not get as a watermark in the corner.
Logo animationsin the wild
Tap a clip to watch it with sound.
Keep exploring
Start with whatyou already have
Send the files or the idea. We reply with how the job would actually go.